Cause Related Marketing

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A Cause-Related Marketing campaign or product promotion with One Parent Families can help your company to benefit from increasing sales, reaching new customers, help to differentiate your brand and increase customer loyalty.

Research has shown that working with a charity really does not only change the way your consumers will view your company, but will also encourage consumers to buy your product;

89% of the British public have purchased a product or service associated with a cause or charity they care about in the past year. Source: Business in the Community, Cause Related Marketing Tracker – 21st Century Giving (2002) supported by BMRB International
7 out of 10 consumers who had participated in a Cause Related Marketing programme reporting a positive impact on their behaviour or perceptions Brand Benefits - Cause Related Marketing, BITC, 2003

Lone parenthood tends to be lifecycle stage (on average someone is a lone parent for 5 years), which means that linking up with the charity can bring almost unparalleled commercial benefits, as well as making change happen for severely disadvantaged parents and children.

If you are interested in discussing a Cause-Related Marketing idea for your company email info@oneparentfamilies.org.uk or telephone 0207 428 5409.

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Lone parents caring for a child with a disability or long- term health problem

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